Obama Miners' Ad

This ad is a short advertisement for the Obama campaign that reveals that Romney forced miners' to attend Mitt Romney's rally to be props in his commercial. The context of this advertisement is the 2012 Presidential Campaign, where Obama and Romney are the two primary candidates in the running for the president of the United States. The purpose of the commercial is to reveal the bad character of Mitt Romney. The advertisement says that Mitt Romney is "not one of us" for shutting down the mine without giving the miners necessary pay for the day. He made them feel like they would be out of a job if they didn't attend. The audience for this ad is all American citizens: those who would be able to make a difference in the outcome of the 2012 Presidential campaign. One rhetorical element in this advertisement is ethos. By disgracing the character of the other candidate, Obama establishes a “good-guy” persona. Another rhetorical element is pathos. It makes you want to pity the miners’ so the offense of putting them out of work for the day makes you angrier at Romney. This ad does a good job of building off of all the other “insensitive Romney” incidents and makes him look un-American. It also keeps building up the “Good-guy Obama” persona.