I am glad that I get the chance to look at why the recent Hotels.com advertisement had so effectively captured my attention and emotional appeal. I love to watch the hotel service employee give his customers exactly what they want, no matter how detailed and tailored or outrageous it had to be.
It's easy to say that I've never had an advertisement effectively persuade me to do something or purchase their product, but the Hotels.com advertisement made me really want to book a superfluous trip on their website just for the sake of good customer service and being pampered in such a luxurious way.
The first thing I noticed was the lofty 40's music titled "Make Someone Happy," by Jimmy Durante. The music was an effective choice, not only because of the happy lyrics that encourage selfless action, but the tone of the music also gives the audience a relaxed feeling. It makes the viewer feel like they are watching a perfect world on the television, where people are given exactly what they want when they want it. I find that the choice to use a song in a major key naturally makes the entire commercial a whole lot brighter.
The second thing that was very effective was the style of the animation. The style of the animation was very rounded, giving the cartoon a happy and bubbly tone. I find that the rounder the art style, the less harsh the piece is overall. The art style emphasized the kindness of the service man, who never faltered in how happy he was to make people of all kinds happy.
The choice was also bright and magnificent. It was pinkish and orange overall, emphasizing the aura of a sunset on the beach. It gave the viewer an emotional feeling of being truly relaxed and on vacation. It was much more effective than other vacation planner commercials because other vacation planner commercials tend to use bright blues and whites that seem a little fake and stereotypical of what you would expect from going to the beach. The pink gave the vacations planned on the commercial a homey feeling, and made it much more personal.
All of these elements were very effective in getting viewers to book vacations on Hotels.com. The visuals were very unique and evoked a feeling of serious care and customer satisfaction instead of guaranteeing fun on a vacation, it promises you to fit you perfectly. Their purpose in evoking that intimate feeling with its users was very effective because it set them apart from all other vacation-booking websites.
It's easy to say that I've never had an advertisement effectively persuade me to do something or purchase their product, but the Hotels.com advertisement made me really want to book a superfluous trip on their website just for the sake of good customer service and being pampered in such a luxurious way.
The first thing I noticed was the lofty 40's music titled "Make Someone Happy," by Jimmy Durante. The music was an effective choice, not only because of the happy lyrics that encourage selfless action, but the tone of the music also gives the audience a relaxed feeling. It makes the viewer feel like they are watching a perfect world on the television, where people are given exactly what they want when they want it. I find that the choice to use a song in a major key naturally makes the entire commercial a whole lot brighter.
The second thing that was very effective was the style of the animation. The style of the animation was very rounded, giving the cartoon a happy and bubbly tone. I find that the rounder the art style, the less harsh the piece is overall. The art style emphasized the kindness of the service man, who never faltered in how happy he was to make people of all kinds happy.
The choice was also bright and magnificent. It was pinkish and orange overall, emphasizing the aura of a sunset on the beach. It gave the viewer an emotional feeling of being truly relaxed and on vacation. It was much more effective than other vacation planner commercials because other vacation planner commercials tend to use bright blues and whites that seem a little fake and stereotypical of what you would expect from going to the beach. The pink gave the vacations planned on the commercial a homey feeling, and made it much more personal.
All of these elements were very effective in getting viewers to book vacations on Hotels.com. The visuals were very unique and evoked a feeling of serious care and customer satisfaction instead of guaranteeing fun on a vacation, it promises you to fit you perfectly. Their purpose in evoking that intimate feeling with its users was very effective because it set them apart from all other vacation-booking websites.
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